近日，日本運動服飾巨頭 ASICS 的高管告訴媒體，為確保供應(yīng)穩(wěn)定，公司將在未來幾年把印度本地制造比例自 30% 提升至 40%。

Recently, an executive at Japanese sportswear giant ASICS told the media that, to ensure a stable supply, the company will raise the share of local manufacturing in India from 30% to 40% over the next few years.

印度政府針對多類鞋產(chǎn)品實施強制性質(zhì)量標準，要求國內(nèi)外制造商取得認證，迫使全球品牌暫停鞋類進口。

The Indian government has implemented mandatory quality standards for multiple categories of footwear, requiring both domestic and foreign manufacturers to obtain certification and forcing global brands to halt shoe imports.

ASICS 表示，未獲政府認證的情況下，從任何國家進口鞋履都不可行。

ASICS said that without government certification, importing footwear from any country is not feasible.

“為應(yīng)對這一關(guān)鍵局面，我們正有策略地發(fā)展本地生產(chǎn)能力。”ASICS 印度董事總經(jīng)理拉賈特·庫拉納說。

“To address this critical situation, we are strategically developing local production capabilities,” said Rajat Khurana, Managing Director of ASICS India.

ASICS 預計今年在印營收增 35%～37%。

ASICS expects its revenue in India to grow by 35%–37% this year.

在 2024-25 財年，ASICS 已將本地生產(chǎn)比例提升至 30%，達到外國品牌在印開設(shè)自有單一品牌門店的法定門檻。庫拉納透露，公司目前通過加盟伙伴經(jīng)營約 125 家門店，計劃年內(nèi)開設(shè)首家自營門店，并正于德里、孟買及周邊地區(qū)選址;未來數(shù)年還將再開設(shè)數(shù)家自營門店。

In FY 2024–25, ASICS has already raised its local production ratio to 30%, reaching the statutory threshold for foreign brands to operate their own single-brand stores in India. Khurana revealed that the company currently runs about 125 stores through franchise partners and plans to open its first self-owned store within the year, with sites being scouted in and around Delhi and Mumbai; several more self-owned stores will follow over the next few years.

與耐克、阿迪達斯和斯凱奇等全球?qū)κ指偁幍?ashICS，還打算從現(xiàn)在起至年底，每月新開三家加盟門店。公司預計 2024-25 財年印度營收將再增 35%～37%，此前一財年已同比大增 26%，達到 42.8 億盧比(約 4970 萬美元)。

Competing with global rivals such as Nike, Adidas, and Skechers, ASICS also intends to open three new franchise stores per month from now until the end of the year. The company projects another 35%–37% revenue increase in India for FY 2024–25, after a 26% jump in the previous fiscal year that lifted revenue to 4.28 billion rupees (about US$49.7 MIOllion).

以跑鞋著稱的 ASICS 正受益于印度日益興盛的健身文化，以及都市富裕人群對網(wǎng)球和匹克球的興趣升溫。

Known for its running shoes, ASICS is benefiting from India’s growing fitness culture and the rising interest in tennis and pickleball among affluent urban consumers.

德勤 2024 年報告預測，到 2030 年，印度運動用品與服裝市場規(guī)模將從 2023 年水平翻番，達到 580 億美元。

A 2024 Deloitte report forecasts that by 2030 the size of India’s sporting goods and apparel market will double from 2023 levels to US$58 billion.